Department of BBA
Department Profile
The Department of Business Administration started its journey towards imparting wholesome management education in the year 2006. The department started its functioning with just 9 students and has now grown to 128 students. The main aim of the department is to enrich the knowledge, to create and equip the communication skills, leadership skills, managerial skills and financial skills of the students. To update the knowledge and to have practical exposure of the industry, the department organizes seminars, workshops, conferences, symposiums and industrial visits. Every year, the department arranges for the ‘Live Telecast of Indian Union Budget’ and ‘World Tourism Day Celebration’. The students undertake a variety of projects which include field survey to enrich their experience and refine their skills in management. The department not only concentrates on the academic excellence but also moulds the students to face the global challenges in the changing business environment.
Objectives:
- To impart value based education
- To provide aspiring young and budding future managers with managerial and administrative training
- To create human assets in the society.
Recent Activities
Academic Outreach Activity to Kalaiyarkovil
International Seminar on Total Quality Management
World Tourism Day Celebration, 2023
Poster presentation on Management Concepts in Thirukkural
Workshop on Team Building Skills
Students got Placement orders from District Collector in Mega Private Job Fair.
Live Telecast of Union Budget, 2024
Industrial visit to Parle G, Madurai
Students Achievement – University Rank Holders
| Batch | S.No | Student Name | Rank |
| 2006-2009 | 1 | R.Lakshmi | I |
| 2 | Y.Shamala | IV | |
| 3 | A.Shereene Salana | V | |
| 4 | K.Chitra | IX | |
| 2009-2012 | 5 | B.Shanthi | I |
| 6 | S.Rizwana | V | |
| 2010-2013 | 7 | M.Sathya | VIII |
| 2011-2014 | 8 | C.Banupriya | III |
| 9 | G.Lakshmi | VI | |
| 10 | M.Mala | IX | |
| 11 | R.Kavya | X | |
| 2012-2015 | 12 | K.Sumalatha | VI |
| 2013-2016 | 13 | S.Syed Rabiyath Parveen | II |
| 14 | R.Deepika | IV | |
| 15 | S.Chitra | VIII | |
| 2014-2017 | 16 | R.Mahalakshmi | VIII |
| 2015-2018 | 17 | A.Juhitha Nasrin | IV |
| 18 | V.Sridevi | VI | |
| 19 | KR.Gowsalya | VII | |
| 2019-2022 | 20 | M.Deepika | I |
BBA students won Overall Runner-up shield in Fatima College Inter-collegiate Competition – March, 2022
Course Outcome (2022)
| Semester | Course Title | Course Code | Course Outcome | |
| I | Financial Accounting | 22BBA1C1 | CO1
|
The students will be able to Understand the concept of financial accounting |
| CO2
|
The students will be able to Prepare the purchase and sales book | |||
| CO3 | The students will be able to Prepare the Bank Reconciliation statement | |||
| CO4 | The students will be able to Understand the Depreciation concept and its accounting benefits | |||
| CO5
|
The students will be able to Prepare the balance sheet for any company | |||
| I | Managerial Economics | 22BBA1C2
|
CO1 | The students will be able to Understand the concept of managerial economics |
| CO2 | The students will be able to Understand the concept – Break Even Point, National Income | |||
| CO3 | The students will be able to Understand the techniques and theories of Perfect competition | |||
| I | Functional English | 22BENA1 | CO1
|
Distinguish among structural patterns |
| CO2
|
Particulate English sounds with reasonable acceptability. | |||
| CO3 | Manage stress and intonation patterns | |||
| CO4 | Get trained in inter- personal communication | |||
| CO5
|
Undertake self-study of communication by referring web sources. | |||
| II | Cost Accounting | 22BBA2C1 | CO1
|
The students shall be able to Know the role of cost accounting in the modern economic environment. |
| CO2 | The students shall be able to Interpret the impact of the selected costing methods | |||
| CO3 | The students shall be able to Prepare the cost sheet | |||
| II | Business Correspondence | 22BBA2C2 | CO1
|
The students shall be able to Plan their reports using the tools covered |
| CO2 | The students shall be able to Organise their ideas in to a clear, logical structure before they write. | |||
| CO3 | The students shall be able to Write a clear, focused executive summary before planning a report. | |||
| II | Developing Language Skills | 22BENA2 | CO1
|
The learners are able to use both the basic and advanced language skills. |
| CO2 | The learners are able to read efficiently the given and other texts | |||
| CO3 | The learners are able to compose various types of written communication | |||
| III | Business Statistics | 22BBA3C1 | CO1
|
The students will learn to make data analysis with the help of basic statistical inference and regression analysis and they will develop critical and integrative thinking in order to communicate the results of the analysis clearly in the context of the problem. |
| CO2 | The students will learn to unambiguously articulate the conclusions and limitations of the analysis with a clear separation between data and judgment. | |||
| III | Principles of Management | 22BBA3C2 | CO1
|
The students will be able to Identify and explain the importance of the management process and identify some of the keys kills required for the contemporary management practice. |
| CO2 | The students will be able to Assess managerial practices and choices relative to ethical principles and standards | |||
| CO3 | The students will be able to Specify how the managerial tasks of planning, organizing, and controlling can be executed in a variety of circumstances. | |||
| III | Office Management | 22BCOA3 | CO1
|
The students acquired knowledge about Functions of the Office management. |
| CO2 | The students acquired knowledge about Pre-requisites of effective administrative functions | |||
| CO3 | The students acquired knowledge about Complete layout of the office. | |||
| CO4 | The students acquired knowledge about Pre-requisites of effective administrative functions. | |||
| CO5 | The students acquired knowledge about Handling correspondence in the office | |||
| IV | Business mathematics | 22BBA4C1 | CO1
|
The students shall be able to Apply the geometric models and understand Break-even point |
| CO2 | The students shall be able to Use the simple set applications and solve the linear equation using matrix. | |||
| CO3 | The students shall be able to Apply the differential and integral calculus concepts to solve the real business problems. | |||
| IV | Computer Application in Business
|
22BBA4C2 | CO1
|
The students shall be able to Apply computer resources in business and academics |
| CO2 | The students shall be able to Construct business and academic documents using Microsoft Word. | |||
| CO3 | The students shall be able to Create spread sheets with formulas and graphs using Microsoft Excel. | |||
| CO4 | The students shall be able to Integrate Microsoft Office applications for use in business. | |||
| IV | Industry Visit Report / Mini Project | 22BBA4IV/22BBA4MP | CO1
|
The students will be able to Understand about plant and machinery, products, sources of finance etc |
| CO2 | The students will be able to Understand about plant and machinery, products, sources of finance etc | |||
| CO3 | Understand the working of industries and to know the influence of various economic and social forces on the functioning of the industries | |||
| CO4 | The students will be able to Understand the opportunities for solving the practical problems of the industries. | |||
| IV | Principles of Insurance | 22BCOA4 | CO1
|
To know the overall aspects of Life Insurance and General Insurance. |
| CO2 | To understand the classification of Life Insurance. | |||
| CO3 | To understand the concept of Fire Insurance. | |||
| CO4 | To understand the concept and progress of Marine Insurance in India. | |||
| CO5 | To ascertain the principles of reinsurance and its trend | |||
| V | Production and Operations Management | 22BBA5C1 | CO1
|
The students will be able to Identify and articulate how operations management contributes to the achievement of an organization’s strategic objectives |
| CO2 | The students will be able to
Critically evaluate the operational functions in manufacturing and service industries. |
|||
| V | Organisatonal Behaviour | 22BBA5C2 | CO1
|
The students will be able to study the behaviour of individuals and groups as part of the social and technical system in the workplace.
|
| CO2 | They will be able to examine individual and group behaviour, communication, conflict and motivational techniques in the work environment and apply these concepts to the development of an organization’s human resources | |||
| V | Human Resource Management | 22BBA5C3 | CO1
|
The students will be able to Critically assess existing theory and practice in the field of HRM |
| CO2 | The students will be able to
Respond positively to problems in unfamiliar contexts |
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| CO3 | The students will be able to
Work effectively with colleagues with diverse skills, experience and way of thinking. |
|||
| CO4 | The students will be able to
Evaluate HRM related issues in a national and global context |
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| V | Marketing Management | 22BBA5C4 | CO1
|
Students will Develop an ability to understand basic marketing concepts and understand the marketing mix of an organisation. |
| CO2 | Students will Develop an ability to assess the impact of the environment on marketing function | |||
| CO3 | Students will Be able to develop suitable marketing strategies in light of the environment | |||
| CO4 | Students will Be able to look for business opportunities beyond national boundaries. | |||
| V | Research Methodology |
22BBA5C5 |
CO1
|
The students will be able to Understand some basic concepts of research and its methodologies |
| CO2 | The students will be able to Identify appropriate research topics | |||
| CO3 | The students will be able to Select and define appropriate research problem and its parameters | |||
| CO4 | The students will be able to Write and defend a research thesis | |||
| CO5 | The students will be able to Prepare and defend a research proposal Organize and conduct a scientific research in a more appropriate manner | |||
| VI | Investment Management | 22BBA6E1 | CO1
|
The students will be able to Understand the characteristics of different financial assets such as money market instruments, bonds, and stocks. |
| CO2 | The students will be able to Know how to buy and sell financial assets in equity markets. | |||
| CO3 | The students will be able to Understand the benefits of diversification of a portfolio | |||
| CO4 | The students will be able to Know how to apply different valuation models to evaluate fixed i income securities, stocks, and how to use different derivative securities to manage their investment risks. | |||
| VI | Management Accounting | 22BBA6E2 | CO1
|
The students will be able to Explain the application of management accounting and the various tools used
|
| CO2 | The students will be able to Make inter-firm and inter-period comparison of the financial statements
|
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| CO3 | The students will be able to Analyse the financial statement using various ratios.
|
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| CO4 | The students will be able to Prepare Fund Flow Statement and Cash Flow Statement. | |||
| VI | Business Law | 22BBA6E3 | CO1
|
students will be able to Understand the relevance of the business law to the corporates in an economic, political and social context. |
| CO2 | Students will be able to Identify the fundamental legal principles behind the contractual agreements. | |||
| CO3 | Students will be able to Examine how businesses can be held liable in tort for the behaviour of their employees | |||
| CO4 | Students will be able to Acquire problem solving techniques and be able to present coherent, concise legal arguments. | |||
| VI | Tourism Management | 22BBA6E4 | CO1
|
The students will be able to Understand and explore the tourism products in India and abroad. |
| CO2 | The students will be able to Provide information about tour packages | |||
| CO3 | The students will be able to Assert and apply the methods to develop an ideal itinerary and functions of tour managers. | |||
| VI | Financial Management | 22BBA6E5 | CO1
|
The students will be able to Explain the concept of Financial Management and the managerial decisions relating to Corporate Capital Structure |
| CO2 | The students will be able to Demonstrate the concepts of financial management, investments, financing and dividend policy decisions.
|
|||
| CO3 | The students will be able to Analyse the complexities associated with management of cost of funds in the capital Structure | |||
| VI | Service Marketing | 22BBA6E6 | CO1
|
students will be able to Have a strong conceptual knowledge in the functional areas of Service marketing |
| CO2 | Students will be able to Examine the characteristics of the services industry and the modus operandi. | |||
| CO3 | Students will be able to Analyse the role and relevance of Quality in Services. | |||
| CO4 | Students will be able to Visualise future changes in the Services Industry. | |||
| VI | Project
|
22BBA6PR | CO1
|
The students will be able to Make a research study of a current problem in Industry/ institution and prepare a report. |
| CO2 | The students will be able to Enable the students to understand day to day affairs of an organization and correlate the theoretical learning with the field reality | |||
| CO3 | The students will be able to Prepare a project report based on the field study | |||
| CO4 | The students will be able to Apply the research methodology | |||
| CO5 | The students will be able to Apply appropriate statistical tools for analysis of data. | |||
Department Activity Report – 2024
Finesse Club – Activity Report – 2023 – 2024
| S.NO | DATE | EVENTS ORGANISED |
| 1. | 13/07/23 | Extension activity to Nemam village |
| 2. | 14/07/23 | Academic outreach activity to Kalaiyarkovil |
| 3. | 22/07/23 | Association Inauguration |
| 4. | 03/08/24 | Students’ Seminar on Successful entrepreneurs |
| 5. | 16/08/23 | Workshop on Soft Skills- Team Building skills |
| 6. | 22/08/23 | Intra-Department Competition- Quiz |
| 7. | 22/08/23 | International seminar on Total Quality Management |
| 8. | 28/09/23 | World Tourism Day Celebration – 2023 |
| 9. | 09/01/24 | Intra Department Competition – Reels Making for Product promotion and Case studies |
| 10. | 10/01/24 | Competitions on “Constitution of India” |
| 11. | 24/01/24 | Industrial Visit to Parle-G Company, Madurai |
| 12. | 01/02/24 | Live Telecast of Union Budget, 2024 |
| 13. | 05/02/23 | Certificate Course |
| 14. | 08/03/24 | Valediction and certificate distribution for Certificate course |
