Books/Chapters

S. No.	Title of the Book/Chapter	Author
1.	A Study on Recent Trends in Customer Relationship Management	Ms. S. Saranya
2.	Impact of GST on small and medium enterprise	Dr. A. Muthupriya
3.	Impact of GST on small and medium enterprise	Dr. M. Sumathi
4.	The Ecological Impacts In The select Novels of Chitra Banerjee Divakaruni	Ms. S. Sathya
5.	Hegemony in ‘Vanara’	Ms. V. Packiyalakshmi
6.	Optical and Electrochromic Properties of Pure and Cu-Doped NiO Thin Films	Dr. M. Meenakshi
7.	A Novel Direction-Based Routing Approach for Underwater Wireless Sensor Networks	Dr. S. Alagu
8.	An integrative approach to explore potent therapeutic protein targets in multidrug- resistant nosocomial pathogen Acinetobacter baumannii.	Dr. J. Chitra
9.	Application of Dairy Sludge Derived Products for Removal of Pollutants from the Industrial Effluents: A Way to Sustainable Development	Dr. J. Chitra
10.	Microbes and their products as novel therapeutics in medical applications	Dr. J. Chitra
11.	Computational Development of Alzheimer’s Therapeutics and Diagnostics	Dr. J. Chitra
12.	Unravelling the bioactive potential of pitaya against Candida albinos biofilm and human disease network using a Network pharmacology based approach	Dr. R. Beema Shafreen
13.	A Study on consumer behaviour in Green Marketing	Dr. E. Sarala Devi
14.	An Application of CAMEL Model in selected Commercial banks in India	Dr. E. Sarala Devi
15.	Perspectives of Work Life balance policies and practices	Dr. E. Sarala Devi
16.	Work From Home Phenomena and Office Productivity	Dr. S. Anitha
17.	E-Commerce is Fuelling the Growth of Women Entrepreneurs	Dr. M. Rathi Meena
18.	Basic Concepts in Proteomics and Applications	Dr. A.S. Enigochitra
19.	Molecular Docking for Computer-Aided Drug Design	Dr. J. Chitra
20.	Marketing Stratagems for Real Estate in India	Dr. S. Anitha
21.	Green Marketing & Sustainable Development Opportunities & Challenges	Ms. S. Shanthi
22.	Internet of things is an innovative method for upcoming Technology improvement	Dr. P. Nivetha
23.	Effectiveness of Marketing Growth on Women Entrepreneurship	Ms. S. Rubika
24.	Marketing Management in Covid 19 period: A guideline for Marketing Managers	Ms. R. Shanmuga Priya
25.	AzhiSool Ulagu – Pudhinathil Nambikkaigal	Dr. G. Kalaivani
26.	Abimaniyin Padaippil Pengal Alumai.	Ms.V.Vairamani
27.	M.Meththa Kavithaigalil Penniya Sindhanaigal	Ms. AR. Kayalvizhi
28.	Experimental and Computational Methods to Determine Protein Structure and Stability	Dr. J. Chitra
29.	General Biology	Dr. S. Annapoorani
30.	Customer Relationship Management	Dr. B. Kavitha
31.	Banking Law	Dr. M. Jothimuthu
32.	Principles of Insurance	Dr. M. Jothimuthu
33.	Properties and Applications of Chitosan-Based Nanocomposites	Dr. J. Chitra
34.	Green synthesis and applications of Nickel nanoparticles	Dr. J. Chitra
35.	Environmental Science Lab Manual	Dr. S. Annapoorani

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Name	Dr.B.Kavitha
Academic Qualification	M.Com. M.Phil., Ph.D
Designation	Assistant Professor
Date of joining in this institution	30.07.2008
Experience: i) Teaching ii) Research iii) Corporate	10 Year 4 Months Nil Nil
Subjects Taught	Income Tax law and Practice, Advanced Accountancy, Advanced Financial Accounting, E-commerce and Internet, Marketing Management, Practical Cost Accounting, Management Practices, International Marketing, Entrepreneurship, banking law and Practices, Tally, Management Accounting, Business information Technology etc.,
Number of Research Publication	8
Additional Responsibilities	Co-ordinator in Research Cell
Email ID	Kavithaurcw@Gmail.Com